Does your museum need its own social net? Case study and Discussion

Usually, if I employ posts with a question in the title, am it a Ueberbruecker. The presupposed answer is "" their museum necessities blog, a Pony or a sentence a comfortable Couches. In this case it is contentious. Does your museum need a customized on-line social net? Possibly not. Let us discuss, which means it, how it functions, where it knows, go.A is social network connection place of assembly of one, in the user interconnects. Most social network connection places of assembly give a singular user profile, together with a personal "homeland basis", to each user where you can always find your contents, your contacts and your interests. Some of the most popular are left DIN (a professional net), Facebook (social and professional) and MySpace (everything goes). Many museums experimented in these areas, by attaching institution profiles, museum affinity groups individually and to visitors and to other museum of specialists caused. There are very large positives for knocking into these nets (which we discussed before here), including attaching to visitors ", where they" are and kooptierend applications make to singleparticularly for the museum purposes. The Brooklyn museum of the art is a large example of a museum, which is really these climates for community buildings purposes.But for some institutes or projects enclosure and under a large tent, which includes million people, groups and activities is not not attached. Why could a museum cause its own social net? Something reasons close... Private life. Particularly for museums of the children, user in a museum-controlled area is to protect premium.freedom of announcing. Most free social nets include announcing, which cannot reflect possibly museum mission.branding. Causing your own social net permits you to steer the view and the feeling space.exclusivity. Places a private place for categories, members, visitors can, and personnel to the net of supporting "service", or the order, with including in museum.Ultimately, all become these reasons, over control -- steering announcement, use and user. The best reason to cause a customized social net goes beyond all these reasons, and is more fundamental: They should consider causing, customized net, if it is to be regarded the tool, which accommodates well and specific target for it, fixed mission in connection, institution.For example, tree of the promise, a private social net, which is caused by the museum of the Indianapolis of children and is handled. Tree of the promise is not a unmarried net. It is a substantial component of a new durable exhibition, the energy of the children. The exhibition uses stories of three remarkable children in history as discharging point for a platform, on the kids and families to form can �promises� for, how they affect or change the world. Notice that even contents of this exhibition are directed toward behavior 2.0-style: actively, engaging as participants, closing to a larger net of the individuals on. The exhibition kulminiert at the physical tree of the promise, an enormous tree, which will surround by computer kiosks. At the kiosks children can form a promise, which swims above into the tree, while digital leaf.Those promises are emailed then a head both to the kids and to their parents, and families can then select, in order to connect the tree promise of the social net, an on-line area, in which they divide their promises, to extend and can handle. If RK-HOME users accomplish their promises, they to the museum to return can, in which �remembers� and they congratulate tree on their success. In this kind tree of the promise a fast participating Inmuseum, which down promise�and experience�writing is, takes supplies a supporting platform, on which users can cultivate and confirm this activity. The tree promise of the social net is not actually a net -- it is an extension the museums attendance experience. As Angie McNew, explained director Indys of the information and the interacting technology, me, its primary objective should a safe, simple place made available for families to seek out and divide their promises with each other. The net is private and meant that it on the place of assembly not to go and promises of other users to regard be able, without personally through it to be invited. It is not an opened area for discussion or communication; instead it is a net of the private areas, in which kids and families have the tools, which are present, its museum experience to continue. Because Indys is rather young primary public, do they set for certain focus indication above on forming and do use so simple, how possible, as well as representing a clean, coherent message.Excited, in order to do it? How do you form your own social net? Out there it gives much up the article, as to it on the inexpensive and fast does you. A coworker divided an article with me the last week, the building a social net inside under 60 minutes was permitted. In him, author Adam Shahbaz notes one hour spent, causing a free on-line social net, the "SwagMe" is called in, which users pictures can divide and accumulated from the different businesses.The article authorizes stories of their experiences with the advertising gift material ("Swag"), and a little useful as A like to. But it also disturbs deeply. A goal Shahbazs, if it caused SwagMe, was, to cause an on-line thing around it sake to attach not on or a community support. Its experiment remains little on the crucial point of the social nets -- their management -- and the challenges and the opportunities in it. It is a short-sighted quickie, a "he Mamma, view of me!" in a sea of the something similar navel anstarrenden net, which 2,0 causes projects.To for something as tree of the promise, requires many more plan and dollar. Indy used a service, which was called OneSite, which offers a Suite of the elections for customized social net creation. In order to accommodate total customization, no ADS and heavy museum control, Indy Onesites decided most expensive choice, which has a starting fee of the minimum $20,000 and a $2500/month management fee. Onesite is definite at the high end of the price calculation (this Techcrunch article supplies a good collapse of the different elections and the costs), but $20,000 is stated not surprising circumstances the fact that Indy wished fundamentally in high of degrees customer-bound site.And the creation costs, time and effort only a small part of the equation is. Like obligation in each possible community place of assembly, are the continual management, the treatment and the support of a social net, where the main part of the work should lie. Finally one shot efforts, a MySpace side to form blog or a social net -- no matter how inexpensive or expensively at the beginning -- you were only as good as their continuous growth and value. In the same way, to which I would be recommended to have one blogging strategy those the continuous, frequent entry includes, requires handling a social net a community support strategy. The tree of the promise is a new project for Indianapolis, and they are over the fact that its "release" means the beginning -- not the end -- development of a process, which holds, to develop as the community and the sample of the use grows.So back to the original question: does your museum need its own social net? Tree of the promise does not let me fall out and a social net component of everyone upcoming exhibition or museum program causes to wish. It educates me cognizant from the functionality of the social nets as part museum of the Toolkit, with certain (and limited) value. The right general social nets to find, over in to bind is not no more brainer -- it gives you entrance to your visitors in a complete new way. But to cause your own social room is like a developing of a main exhibition or the educational program. They must be surely that you have the operational funds, to it more importantly to support and even, an irresistible reason to do it. There are many such potential reasons -- to permit members to divide attendance stories with each other to divide in order to make possible for teachers, lesson plans -- however you must guarantee that the reason is enough strong to justify the investment. One for the Toolkit... and hopeful, one, that in future.Have to be intelligently used can do you, considered, causing a customized social net for your institute? Which direction or concluded is compelling, to you?
Source: http://museumtwo.blogspot.com/2008/01/does-your-museum-need-its-own-social.html

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